The "Policy and Regulation Initiative for Digital Africa" (PRIDA) is a joint initiative of the African Union (AU), the European Union (EU) and the International Telecommunication Union (ITU), that enables the African continent to reap the benefits of digitalization by addressing various dimensions of broadband demand and supply in Africa and building the capacities of AU Member States in the Internet Governance space.

It is supported by the EU-funded Pan African Programme.

The PRIDA has three tracks:

ITU is responsible for ensuring efficient and harmonized spectrum utilization across the continent (track 1), the African Union Commission is responsible for the harmonization of measurable ICT/Telecommunications policy, legal and regulatory frameworks (track 2) and for enhancing African stakeholders’ active participation in the global Internet Governance debate (track 3).